People is about ensuring that our employees come from the communities found around our camps, and that their personal development is nurtured. We also like to give guests the opportunity to assist us in helping these local communities to flourish.

Preservation is about working to help preserve the landscapes in which we operate and the wildlife that inhabits them.

is about providing our guests with high-quality safari experiences that leave them wanting to come back time and time again.

Passion is about celebrating our true love for Africa's places, people and wildlife, and ensuring that we operate with that same level of passion.